The climate crisis has found its place: between resigned acceptance and a constant apocalyptic hum. Even the most radical voices are falling quiet.
Here comes KRA. Where others capitulate, we are just getting started. We will solve all the world’s conflicts – this time: the climate crisis.

Our headquarters: a garage – a place for fast cars, old tools, and big dreams. From here, we begin our mission.

At the center: Arnold Schwarzenegger—Styrian icon, global symbol of strength and contradiction. Someone who has been everything: bodybuilder, Terminator, governor, climate savior? Someone who set many things in motion—and yet remains part of a world built on consumption and depletion.

The old heroes have had their time. Muscles, power, masculinity—seen too often, failed too often. We take over.